andrew r. webb
I design learning experiences that change behavior
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learning
Science
technology
Behavior
design
ABOUT ME!
Changing habits can be tough (I'm looking at you, late-night rendezvous with Captain Crunch!). But it's oh-so-rewarding. And the work I do makes it simpler. I'm a nerd when it comes to learning sciences and behavior design. I have a knack for transforming academic literature into actionable insights that CEOs and people leaders can easily apply. Witnessing the impact of a well-designed learning experience or tool genuinely makes me giddy. Because at my core, I really want people to take what they've learned and actually do something meaningful with it in their lives.
Oh, it's also one of my life's goals to make up a word that gets into Webster's Dictionary. That would be so "radicool" don't you think?
Experience
Director of Products
2023
The Wiseman Group
TWG is a research first leadership group. I get to design learning products that incorporate all I've learned about behavior design, habits, and learning mechanics. It's a dream come true.
2022
MS Learning Design and Technology
Stanford University
I am a student of learning. So I took a hiatus from industry and moved with my family to Palo Alto—refining my expertise in learning sciences. I also helped behavioralize academic research at the Behavior Design Lab with Dr. BJ Fogg
2019
I designed the first L&D initiatives for one of Utah's fastest-growing unicorns (NYSE: Weav). Employee count grew from 185 to 750 employees while I was there. Trust me, there was a whole lotta learning going on...
2020
Award-winning podcast that reached top 1% of its genre. What started out as a pandemic project became a full-scale production. I researched the science, wrote scripts, curated actors, and managed sound production.
2016
Midway, UT
Transformed 60,000 sq. ft of corporate learning space into a premier learning center. I designed customized learning for clients while focusing heavily on behavioral outcomes.
2016
Research with Dr. BJ Fogg
I co-created the Behavior Change Achievement Test, scaled Tiny Habit™ curriculum for niche market, and "behavioralized" psychology research on Stanford campus for undergraduate emotional health.
OK Impact Group
2012
Impact Investment Fund
OK pioneered impact investing by building its corpus through entrepreneurial projects around the world. I performed due diligence and identified the leadership needs of each organization.
2010
MBA Organizational Behavior
Case Western, OH
I went in interested in leadership psychology and came out an entrepreneur. But my passion for human behavior followed me into every venture. The school was designed by Frank Gehry, so this is where I fell in love with design thinking.
portfolio
some of my
previous clients
